Born in contexts of high complexity and international recognition, Expand Strategy establishes itself as a unique structure, created to operate where governance demands clarity, strategic vision, and institutional solidity.
Genesis & Intention
Foundational vision
Expand Strategy was born from a concrete and strategic need: to provide institutions with a structure that has the legitimacy to think, redesign, and decide where governance requires architecture and systems lack real direction.
Originating from contexts of high complexity and international recognition, including Saudi Arabia, Dubai, and London, it positions itself as an entity with a structuring vision, its own language, and applied intellectual depth.
It does not replicate established models, nor does it follow transient trends: it structures solutions with authority, sobriety, and concrete applicability.
Its legitimacy is not asserted by external designations: it is consolidated in the clarity with which it reads systems, the solidity with which it structures decisions, and the precision with which it intervenes.
Structure with purpose
Expand Strategy is not a derivative of the market: it is a response to a concrete institutional absence, that of structures with foundational thinking, integrated action, and legitimacy to operate where decision-making is critical.
Its identity is distinguished by intellectual depth, strategic clarity, and direct applicability, with an international presence and the capacity for cross-cutting action in health, public policies, and complex institutions.
It acts with discretion, discernment, and depth. Its legitimacy is not asserted by designations: it is evidenced in the concrete transformation of complex systems.
Founding Identity
Daniela Teixeira
CEO & Co-Founder | Expand Strategy
Strategic thinking is structured with critical density, systemic vision, and intellectual elegance, where decision-making requires governance and governance requires architecture.
With international experience in prestigious global hospitals, including London, Dubai, and Riyadh, he has participated in projects at institutions recognized for their clinical specialization, organizational complexity, and reputational responsibility. He has been involved in the opening of new hospitals, the restructuring of critical workflows, and the expansion of strategic services, working in highly regulated, accredited, and multiculturally demanding environments.
Among these institutions are the Royal Brompton Hospital (London), a European reference center for complex cardiovascular diseases and thoracic transplants; the American Hospital Dubai, a model of medical and hospital excellence in the MENA region; and the King Faisal Specialist Hospital (Riyadh), one of the most prestigious international institutions in highly specialized medicine.
He has coordinated teams and redesigned structures in healthcare systems operating under constant scrutiny, with a real impact on institutional architecture and organizational performance.
She is the CEO and co-founder of Expand Strategy, a firm specializing in institutional governance, strategic differentiation, and organizational design. With an MBA in Business Administration with a specialization in Health, and complementary training in Political Science and Public Management, she combines political vision, executive experience, and decision-making language.
She regularly writes about strategic governance, public policies, and health systems, in an authorial vein that is expressed, among other spaces, in the series “On the Margins of Health” and in the conceptual framework Arquitetura Omissiva™ (Omissive Architecture™), dedicated to understanding the invisible mechanisms of governance and the coherence of institutional systems.
Manuel Jorge Andrade
Co-founder and Managing Partner | Expand Strategy
He works at the intersection of digital architecture, complex systems, and strategic technology management, combining analytical thinking and organizational vision.
With over three decades of experience in demanding technical and regulatory business and multinational contexts, he has led structuring projects in Portugal, Switzerland, Germany, and Cape Verde, focusing on technology governance, systems integration, and operational efficiency.
He is an executive partner of an internationally operating software engineering company, where he oversees digital transformation programs, process innovation, and the development of corporate platforms, coordinating teams and ensuring strategic alignment and technological sustainability.
With an Executive MBA from AESE/IESE and a degree in Computer Engineering from Instituto Superior Técnico, he combines advanced executive training with structural rigor and strategic clarity.
He holds international certifications in SAP, ITIL, Lean Six Sigma, and Project Management, and is recognized for his ability to guide technological decisions with institutional impact and a future-oriented vision.
He holds international certifications in SAP, ITIL, Lean Six Sigma, and Project Management, and is recognized for his ability to guide technological decisions with institutional impact and a future-oriented vision.
At Expand Strategy, he leads the integration of digital solutions with a strategic vision, ensuring that each technological decision reinforces, with precision, security, and applied intelligence, the institutional architecture and long-term objectives of the organizations we collaborate with.
He advocates a technological approach anchored in structural thinking, where each system translates coherence, purpose, and institutional direction.
GLOBAL
Foresight
Intellectual
Mastery
Institutional
Authority
The triad that defines how we think about institutions.